OUR TAKE: Is the jury still out? Marketing is not one size fits all. But this article provides clear concise advantages throughout platforms.
by Yashraj Vakil
Video content is becoming the favourite marketing tool amongst marketeers, which bring along a number of benefits with it:
Gone are the days when marketers had to buy ad space after negotiating with various rival companies; today, every nation of the world is adapting to an approach which is “digital first” and the internet penetration is increasing rapidly even in the most remote corners of the world. Digital media is bridging barriers between rural and urban India. Access to the internet has become cheaper and infiltrated in every part of our lives, which now enables marketers to use more dynamic marketing options on digital.
Video marketing can be an extremely useful opportunity for marketers because video on digital has doubled in the past few years and there is no such thing as “prime consumption in me” anymore. People now consume video content while travelling to or from work - in trains, buses, during lunch breaks or during dinner at home. Which is why video marketing is now a popular new option among global as well as Indian marketers. Video advertising increases brand metrics and a relative lift on essential aspects like ad recall and overall brand awareness.