Today, Macy’s brought together nearly 800 brand partners in New York, NY, to discuss general industry trends, business highlights, strategic initiatives and brand innovations that will continue to make Macy’s an amazing place to shop, work and invest every day.
“Macy’s is committed to being America’s store for life,” said Hal Lawton, Macy’s president. “Working together with our most important brand partners, we are focused on building lifetime relationships with our shared customers and creating long-term value for our shareholders.”
This fall, Macy’s is expanding the #MacysLove Challenge, a monthly sweepstakes where five winners will be selected at random to win a $200 Macy’s gift card by sharing their best Macy’s style or outfit on social media tagged with the official hashtags #MacysLove and #MacysSweepstakes. Customers will have the ability to discover and shop all of the submitted fashion pieces and new looks on macys.com. Winners will also have a chance to be featured on the home page of macys.com. There’s no purchase necessary to enter.
Macy’s x Clothes4Souls
Macy’s seventh annual “Buy a Coat and We’ll Donate One” campaign in partnership with nonprofit Clothes4Souls begins Wednesday, Oct. 9 to Monday, Oct. 14, inviting customers to help those in need by purchasing a coat in the men’s, women’s, junior’s and children’s outerwear departments in-store and on macys.com. For every coat purchased, Macy’s will donate a brand new coat, up to 35,000 with an average retail value of $40-$100 each, to Clothes4Souls to provide warmth, hope and dignity to those in need this winter. Since 2013, Macy’s has donated $9.4 million in coats, helping more than 235,000 people. This year, Macy’s and Clothes4Souls will distribute coats in 25 communities near Macy’s stores and corporate office locations. Additionally, employee volunteers from Macy’s Partners in Time program will assist with sharing the warmth and distributing coats in their local areas all around the country. #anoutfitforyou #anoutfitforyouclient #macys #believe #macyswereapartofyourlife #EdgeCityDesign
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